Many may find Facebook promotions a time intensive and expensive process. Hence, a lot of companies choose not to promote via this popular platform. However, do not be alarmed that Facebook is the ‘be all and the end all’ of social media promotions. There are plenty of other popular social networking websites out there that you can utilize to enhance your brand value and get maximum attendance at your events.
Different Micro-blogging Sites
You can access a number of micro-blogging platforms in order to post information about your products and events being organized throughout the year. The most popular of such a platform is Twitter and it captures the lion’s share in the market. Twitter allows you to open an account for free; you can tweet news, updates, event schedules at a maximum of 140 characters. It allows you to use hashtags so that the tweets get a higher ranking on the Twitter search engine for people searching with similar keywords. Besides, you can also utilize FriendFeed and Tumblr which allows you to post texts, audio and video clippings, images, and useful website links on the platform for users to be able to view and take a call to action.
Social Bookmarking Sites
There are hundreds of public social bookmarking websites; some of the leading names are Delicious, Reditt, Diigo, StumbleUpon and organizations and event planners can use to market their products, services, events, training, and classes to the online population. These sites let you share your favorite webpage with people who can like or dislike your page after you submit it on the site. For this reason it is very important to upload interesting content and attractive images so that individuals can vote in favor of it. More likes mean a webpage gets top ranking in the social bookmarking site which again means your chances of receiving high web traffic on your event registration or organization website.
Website and Blog
A vital aspect of running today’s business is having an online presence in the form of a website. The corporate website will contain web pages describing your company, its mission and vision, complete product listings, industries your company caters to, and a ‘Contact Us’ page amongst others. Millions of internet users will get to see your website once it is published live! They can browse through various pages to know more about your organization and about the products you have on offer. Besides, a website is a great platform for providing news and making announcements about a new product or an event that you are hosting.
Many professionals are also creating blogs to give news, updates, share content, and images with the readers on a daily basis. Blogs provide excellent exposure to your company; you can also visit similar kinds of blogs to read what others are writing and thinking. Anyone can comment on your postings and you can reply to those comments in order to build up a strong network for future business growth.